Friday, May 23, 2008

Promotion: challenge

I have discovered that promotion is a huge and ongoing component of what I do at the clinic (and in the library as well). Without it I could easily be forgotten, no matter how useful my service is and how necessary, because it is new.

Last week I began distributing our new brochure. I've placed them at strategic points throughout the clinic and was pleased to discover that more than 20 were missing a few days after I first put them out, and I have had several requests from non-referred patients. Success!

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